You may not have given any thought to how websites use data to make sure that you receive digital adverts of interest to you. In order to provide you with specifically selected ads the parties involved require information to be collected and processed. This commonly includes information about the devices you use (such as laptops and mobile phones), your location and information obtained from your browsing activities. This information is collected using cookies and other similar technologies such as tag, pixels and device identifiers which are deployed on or collected from your device when you land on a website or access content through a mobile app.

This is the cookie policy for the Milwaukee website (this/our “website”). Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website and our services.

We hope that this policy helps you understand and feel more confident about our use of cookies. We use the following cookies:

• Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use shopping baskets or make use of e-billing services.
• Analytical and performance cookies: these allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information these cookies collect is aggregated and anonymous.
• Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties (such as our third-party advertising partners) for this purpose.

Some of the cookies that we use start each time you visit our website and are deleted when you close your browser. These cookies are session cookies. Some other cookies (persistent cookies) have a longer lifetime (which varies cookie by cookie) and will be stored on your device until their expiration date.

Please note that third parties may also use cookies, over which we have no control. For example, Google will place a Google Analytics cookie on your device where you permit Google to do so. You can find out more about how Google uses Google Analytics cookies by clicking here https://support.google.com/analytics/answer/6004245

If you do change your mind and choose to reject some or all cookie types, please note that we won’t be able to remove any cookies that have already been deployed to your device. You can remove cookies that have already been deployed by engaging with the settings of the browser on which you have accessed our website.

You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.

More information

If you would like further information about our use of cookies and similar technologies, you can contact us at Privacy Web Form (onetrust.com). You can also find more information about our use of personal data by reading our privacy policy which is available here.